FasciaClinics International — Japan Initiative
The Box
is Ready.
Japan Makes It
Extraordinary.
A complete fascia treatment system — proven in Sweden's most demanding market — ready to be enriched by Japanese culture, tradition, and precision.
Why Izumo
A City That
Understands Healing
Izumo is not a random location. It is one of Japan's most historically significant cities — home to Izumo Taisha, one of the oldest and most important Shinto shrines. It draws pilgrims, wellness seekers, and visitors looking for something beyond the ordinary.
The city already attracts people in search of meaning, rest, and restoration. FasciaClinics adds a modern, evidence-based dimension to that journey — physical relief, mobility, and function — delivered through a system that is already working at scale.
What We Bring
A Complete System.
Proven. Portable. Scalable.
The Atlasbalans Device
A patented fascia treatment technology — the only one of its kind. 1,200+ units sold globally. Clinically validated. Designed in Sweden, manufactured for precision.
The Treatment Protocol
A structured, repeatable program — pain relief, mobility, posture, performance. Delivered by certified therapists. 1,356 reviews. 81% five-star.
The Clinic in a Box
A 3×4 metre turnkey clinic — equipment, training, branding, customer journey. Can be installed in a hotel room, community centre, or sports facility within days.
Clinic in a Box
The Complete Turnkey System
Everything needed to open and operate a FasciaClinics location — in a 3×4 metre footprint.
What Is Included
The Clinic in a Box is not a product — it is a complete operating system. Every component required to deliver the FasciaClinics treatment experience is included: the Atlasbalans device, the treatment protocol, therapist training and certification, brand identity and signage, digital tools and the patient app, and ongoing support from the FasciaClinics network.
Clinic in a Box
3 × 4 m — Installation time: 2–5 days
Where It Can Be Installed
Four Treatment Modes
Relaxation, recovery, and restoration — for the general public.
Structured multi-session programs for lasting results.
Targeted treatment for chronic pain, frozen shoulder, mobility issues.
Prehab and rehab for athletes — elite clubs, sports academies.
Why It Works in Japan
Japan's culture of precision, quality, and service excellence makes it the ideal environment for the Clinic in a Box model. The system's minimal footprint fits naturally into Japan's space-conscious architecture. The measurable, evidence-based approach aligns with Japanese expectations for documented outcomes. And the franchise model's emphasis on consistency and protocol matches Japan's deep respect for process and craft.
What Japan Brings
The Soul
of the Experience
FasciaClinics brings the system. Japan brings everything that makes it unforgettable. The concept is designed to be open — a framework that absorbs local knowledge and becomes richer for it.
Thermal mineral waters that complement fascia treatment — heat, minerals, and stillness as preparation and recovery.
The Japanese concept of meaningful space and pause — built into the treatment journey as a design principle, not an afterthought.
Unconditional hospitality — the standard of care that elevates every touchpoint of the customer experience.
Nature, landscape, and the rhythm of seasons — Izumo's environment as an active part of the wellness offering.
The Izumo Experience
The Ideal Starting Point
Izumo is not a random location. It is home to Izumo Taisha — one of Japan's oldest Shinto shrines — and centuries of onsen tradition. The city already draws people in search of meaning, rest, and restoration. FasciaClinics adds a measurable, evidence-based dimension to that journey.
Traditional thermal bath prepares the body's fascia for optimal treatment response. Mineral-rich hot springs as the natural first step.
App-guided session with Swedish harmonic pulsation technology. Measurable effect on fascia function. No specialist expertise required.
Before/after comparison — guests see measurable wellness outcomes documented in their personal health journal. Concrete evidence of change.
Coaching, nutrition, meditation — a complete evidence-based wellness journey that guests take home via the app.
Key Differentiator
Fascia Age
Just as biological age can differ from chronological age, Fascia Age measures the functional state of the body's connective tissue. Through physical tests, biomarker data from Apple Watch, and therapist assessment, each guest receives a personal Fascia Age score. After treatment and lifestyle adjustments, measurable improvement is tracked over time — providing concrete before/after evidence. This is what makes the Izumo offering globally unique: wellness you can measure.
FASCIA CLINICS APP — FASCIA INDEX & FASCIA AGE SCREENS
Beyond Onsen
Four Concepts
Izumo's potential extends far beyond traditional onsen. By combining fascia science with nature, culture, and structured experience programmes, a comprehensive health tourism destination emerges — all connected and measured through the app.
温泉 Onsen Wellness
Traditional thermal bathing prepares the body's fascia for optimal treatment response. The combination of mineral-rich hot springs and Swedish fascia technology creates a globally unique wellness offering — no other destination in the world offers this.
Izumo Nature Therapy
Izumo's pristine coastline, ancient forests, and mountain trails offer a natural extension of the fascia wellness journey. Guided nature walks (shinrin-yoku) and coastal meditation sessions — all tracked via the app with biodata before/after comparison.
Experience Programmes
Multi-day wellness retreats combining fascia treatment, onsen, nature therapy, local cuisine, and cultural experiences. Guests follow a structured programme via the app — from morning meditation at Izumo Taisha to evening fascia recovery.
Active Longevity Trail
A curated walking route connecting Izumo's key wellness stations — shrine, onsen, fascia clinic, coastal path, forest trail. The app tracks heart rate and recovery at each station, building a complete wellness score. Izumo as a destination, not just a location.
Scale Potential
One Box.
Infinite Locations.
The Clinic in a Box is not a fixed location — it is a replicable unit. Once proven in Izumo, it can be deployed across Japan at any scale.
Izumo Showroom
The first installation — proof of concept, pilot data, and the foundation for everything that follows. Izumo as the global reference point for fascia wellness.
Shimane & Beyond
Expand to hotels, sports clubs, gyms, and wellness resorts across Shimane Prefecture and neighbouring regions. Each location is independent but connected to the same brand and protocol.
National Rollout
Japan has 25× the population of Sweden. If the model works in Izumo, it works in Osaka, Tokyo, Fukuoka, and Sapporo. The box travels. The brand scales.
The Box Adapts to Any Context
Relaxation, recovery, and restoration — for the general public.
Structured multi-session programs for lasting results.
Targeted treatment for chronic pain, frozen shoulder, mobility issues.
Prehab and rehab for athletes — elite clubs, sports academies.
The Longer Vision
Izumo as a
Global Knowledge Hub
Beyond the clinic, Izumo has the potential to become something larger — a centre where fascia research meets practice. We do not conduct the research ourselves, but we create the infrastructure for those who do.
Diyosa Sports Club (Shimane) is fully committed — coach Ueno-san and director Sakamoto-san are actively studying fascia. The club raises ¥50M/year and can approach sponsors to fund fascia training. The Nadeshiko women's team director wants to embrace the method.
The Izumo pilot study (23 football players, Shimane University) is already underway — building the evidence base that Japanese partners require before scaling.
Nakai-san — former Finance Ministry official, now a key local driver — wants concrete results within 3 years. He is practical, connected, and committed to making Izumo the first fascia hub in Japan.
International therapist certification programmes — Izumo as the Japanese training hub. Target: 400 certified therapists per year within two years of launch.
Uppsala University (Prof. Christoffer Rubin) and Swedish municipalities (Sollentuna, Umeå) are exploring Swedish-Japanese wellness collaboration — positioning Izumo in a broader academic and diplomatic context.
Swedish Fascia World Convention 2025
World-leading researchers gathered to explore fascia science and the living body
The Vision
2026 — 2036
A decade to build something that outlasts a trend. From a single clinic in Izumo to a network that redefines how Japan understands the body.
Izumo Opens
First clinic installed at Dormy Inn or municipal centre. Shimane University pilot study begins. First certified Japanese therapists trained.
Shimane Expands
Results from the pilot published. 3–5 new locations across Shimane Prefecture — hotels, sports clubs, wellness centres.
Western Japan
Expansion to Hiroshima, Matsue, Tottori. Japan Basketball Association partnership formalised. Training hub established in Izumo.
Major Cities
Tokyo, Osaka, Fukuoka, Sapporo. Franchise model fully operational. Japanese-language certification programme running independently.
Izumo as Global Hub
Izumo recognised internationally as the centre of fascia-based wellness in Asia. Research institute, annual convention, and training academy — a model for the world.
2036 — The Izumo Vision
"A city that heals. A method that travels. A legacy that lasts."
Premium Positioning
High-End Wellness.
Priced Accordingly.
The Izumo offering is not budget wellness. It is a premium, measurable health experience positioned alongside the world's leading longevity destinations.
Standard Treatment
Single fascia treatment session with before/after Fascia Age measurement. Ideal for hotel guests and walk-ins.
Premium Programme
Multi-day programme: onsen, fascia treatment, nature therapy, biodata tracking, and personalised longevity coaching.
Longevity Retreat
Week-long immersive experience. Full Izumo Journey — comparable to luxury longevity retreats in Turkey (€30,000/week) and Switzerland at a fraction of the cost.
"If I said 4,000 kr to fix your shoulder, they don't come. If I said 25,000, they come. Everything must be high-end." — Hans Bohlin, Founder
Entry Paths
Three Ways to
Participate
We are not selling a finished product. We are inviting participation — a joint venture where each partner brings what they do best.
Investment Club Model
For high-net-worth individuals
A trust-based investment structure where members pool capital to acquire and renovate properties into wellness vacation homes. Owners use one month per year; the rest is leased with fascia wellness as the core offering. Government subsidies of ¥1.59M per relocated resident add to the financial model.
Tane-san (3rd gen. entrepreneur, trust fund manager) is actively exploring this model in Izumo.
Hotel & Hospitality Partnership
For hotel chains & operators
Install a Clinic in a Box within an existing hotel or ryokan. Minimal footprint (3×4m), no structural changes required. The hotel gains a unique wellness offering that differentiates it from every competitor. Revenue share model — the hotel provides the space, we provide the system.
Dormy Inn and regional ryokans are the primary targets for the first installation.
Sports & Performance Partnership
For sports clubs & federations
Fascia treatment as a competitive advantage for athletes. Prehab, rehab, and performance optimisation. The club provides access to athletes and facilities; we provide the technology, training, and measurement system.
Diyosa Sports Club is fully committed. Nadeshiko women's team and Japan Basketball Association are in active dialogue.
A Historical Parallel
Quality Control Was Ignored in America. Japan Made It a Revolution.
In the 1950s, American industry dismissed quality control as unnecessary overhead. Japan embraced it — and Toyota, Sony, and Honda became global leaders. America eventually learned from Japan. The same pattern is emerging with fascia: dismissed by conventional medicine, embraced by forward-thinking practitioners. Japan has the culture, the precision, and the willingness to lead this shift.
The Investment Case
The Box Pays
For Itself.
The Atlasbalans device is not a cost — it is an income-generating asset. Based on real data from 1,200+ therapists in the FasciaClinics network, the machine pays for itself in months, then generates pure margin for 10–15 years.
Conservative Scenario
4 sessions/day, 4 days/week. +¥55,000 per session in added value. Annual revenue increase: ¥2.9M.
Premium Scenario (Japan)
Premium retreat positioning raises the entire price point. +¥70,000 per session. Annual revenue increase: ¥4.6M. This is the Izumo model.
The Hidden ROI
A therapist working manually for 10 years risks chronic injury. One sick leave period costs more than the machine. The device extends careers and reduces physical wear — the ROI that is rarely calculated.
Monthly Net from Day One
With financing (36 months, 0% interest), the machine costs approximately ¥32,000/month. It generates ¥250,000–¥300,000/month in added revenue. Net increase from day one: ¥220,000+/month.
Franchise Unit Economics
EUR figures at 1 EUR = 11.5 SEK. All projections are management estimates.
"If I said 4,000 kr to fix your shoulder, they don't come. If I said 25,000, they come. Everything must be high-end." — Hans Bohlin, Founder
Japan in the Global Model
Japan Becomes
33% of Global Revenue.
Japan is not a side project. By 2029, Japan is projected to contribute €5.7M of €17.4M in total FasciaClinics revenue — one third of the entire global business.
| Year | Total Revenue | Japan | Japan Share |
|---|---|---|---|
| 2026 | €3.5M | €0.2M | 6% |
| 2027 | €7.4M | €1.7M | 23% |
| 2028 | €13.0M | €3.9M | 30% |
| 2029 | €17.4M | €5.7M | 33% |
EUR figures at 1 EUR = 11.5 SEK. All projections are management estimates.
"Japan changed everything. In two days we made more meaningful contacts than in 15 years in Sweden — government representatives, finance partners, private and public sector. Japan experts confirmed: what you experienced is unique." — Axel Bohlin, CSO
Japan — Active 2026
The Pilot Serves Three Roles.
The first clinic in Japan is not just a clinic. It is simultaneously a proof of concept, a training centre, and a showroom — the foundation for everything that follows.
Proof of Concept
Validates the FasciaClinics model in the Japanese market. Generates real treatment data, testimonials, and Fascia Age cohort results that open every subsequent door.
Training Centre
Certifies the first cohort of Japanese fascia specialists. Each certified therapist becomes a multiplier — capable of training others and opening new locations.
Showroom
Demonstrates the complete system to potential partners, franchisees, investors, and government representatives. The physical proof that the concept works in Japan.
Current Status
Swedish–Japanese Collaboration
Two Countries.
One Vision.
The Izumo initiative is not a Swedish company entering Japan. It is a collaboration between two countries with shared values: precision, quality, longevity, and respect for the body. This diplomatic dimension strengthens the concept at every level.
Uppsala University
Professor Christoffer Rubin at Uppsala University is exploring Swedish-Japanese wellness collaboration — providing academic credibility and a research bridge between the two countries.
Swedish Municipalities
Sollentuna and Umeå municipalities are in dialogue about Swedish-Japanese health collaboration. A delegation from Umeå has already visited Japan to study healthcare models. Sister-city wellness partnerships are being explored.
Business Sweden
The Swedish Trade & Invest Council and the Swedish Embassy in Tokyo provide institutional backing — legitimising the concept for Japanese government and municipal partners.
Sony & Corporate Japan
A Sony consultant (former Ericsson Sony) has confirmed strong demand among Japan's corporate executives — people who work intensely and need structured recovery. The corporate wellness market is a natural parallel channel.
2026 Execution Roadmap
Five Milestones.
One Year.
Shiga's revised roadmap — presented 26 March 2026 — is built for minimum investment and maximum momentum. Each milestone is a prerequisite for the next.
Form FIJ LLC
Register Fascia Innovation Japan LLC. Legal prerequisite for everything that follows — bank account, contracts, regulatory compliance. Setup cost: approx. ¥230,800.
Izumo Trip
Identify partner hotel/clinic. Meet key stakeholders. Find 2 Japanese therapist candidates. Demonstrate the system. Most viable partner: Eda Clinic (serving Diossa athletes).
Clinic Setup
Swedish therapist travels on working visa. Trains 2 Japanese therapists. Clinic in a Box installed at partner location. AI-CRM and booking system activated.
Congresses
Wellness and integrative medicine congresses for brand awareness. IMJ Convention (December). Research presentations with Nose and Tamaki.
Pilot Launch
First 5-day Structured Silence retreat: hotel, onsen, fascia treatments, nature activities. Pilot data collection begins. First Fascia Age cohort measured.
Running in Parallel
FIJ LLC → FIJ KK (by Sept 2026) · Online training & localisation · Webinars & marketing · Fascia/Female Athlete research · Academic collaborations (Nose, Tamaki, LunaLuna Maeda)
"We should not waste time until September to capture the momentum. I have one month to put it together. Right now, my plan does not require any investment from your end." — Shiga Yui, Japan Coordinator
The Entry Point
Female Athletes.
The Door That Opens Japan.
Japan's national government has made women's empowerment a strategic priority — backed by the Finance Minister. The entry point into this policy agenda is female sport. From a single club in Izumo, the path leads to the entire Japanese football ecosystem and beyond.
The Pathway
Diossa is the testbed. Every treatment session generates data. That data builds the evidence base. The evidence base opens the door to Nadeshiko League sponsors, JFA partnerships, and ultimately government funding for female athlete health programmes. Shiga's network connects directly to the Nadeshiko League Director — who has already met the Finance Minister three times on female athlete empowerment.
The Database Is Gold
AI-driven treatment results are automatically generated and fed into a national database. The Japanese government will fund the digital transformation of medical data. That database — built through Diossa and Nadeshiko — becomes the most valuable asset in the partnership.
Government Alignment
Women's empowerment is national policy. The Finance Minister controls budget allocation across all departments. Nakai-san — senior to the current Finance Minister — is an enthusiastic fascia advocate with direct access. This is not a sales pitch to a sports club. It is alignment with a national agenda.
Parallel Track: Entrepreneurs & CEOs
Alongside the sports pathway, a private premium market exists: corporate leaders, influencers, and entrepreneurs who can pay for the full package — treatment, onsen, forest, silence. They have the means. Their companies can fund it. And their networks create a ripple effect that no marketing budget can replicate.
The Coalition
Team Japan.
Already in Motion.
This is not a Swedish company entering Japan alone. A coalition of Japanese partners — from sports clubs to government advisors — has been assembled. The initiative is designed to move from within the Japanese system, not against it.
Architect of the Japan entry strategy. Built the entire coalition. Connects FasciaClinics to government, sports, and clinical networks across Japan.
Senior political figure, enthusiastic fascia advocate. Senior to the current Finance Minister. Drives the fascia agenda at government level — key to accessing national healthcare budgets.
Sports club network with 15,000 members and ¥150M/year revenue. Committed to becoming the master franchisee. Providing free system access as startup capital.
Most viable clinical partner for the May 2026 Izumo trip. Ueno-san has worked at Eda Clinic — the clinic already serves Diossa athletes. Natural first installation site.
Runs a care facility. Proposed establishing a training centre for physical therapists — enabling the government-funded rehabilitation market pathway.
Nose (Tokyo University) and Tamaki (Ryukyu University) as research collaborators. Building the evidence base for fascia and female athlete health.
The Experience Standard
Designed.
Not Assembled.
Disney charges 10× what competitors charge — not because the room is bigger, but because every touchpoint across the entire journey is coordinated to produce a specific feeling. Japanese omotenashi operates on the same principle: anticipate the need before it is expressed. FasciaClinics Japan is built on this foundation.
Before You Arrive
Your Fascia Age baseline is measured before the first session. The therapist knows your history, your goals, and your body before you walk through the door. No forms at reception. No waiting.
The Moment of Recognition
You are greeted by name. The therapist references a detail from your last visit — not from memory, but from a system designed to make you feel remembered. This is the Disney principle: the greeter already knew the children's names before asking.
The Measurable Transformation
At the end of your session, you receive a Fascia Age report. Not a vague sense of feeling better — a number. Before: 47. After: 41. This is what makes the Izumo offering globally unique: wellness you can measure.
The Journey Continues
48 hours after your session, a personalised message arrives. Your home exercise programme is waiting in the app. Your next session is already suggested. The experience does not end when you leave — it follows you home.
The Disney Principle Applied
Disney does not sell hotel rooms. They sell a meticulously designed experience — and that is what justifies a price 5–10× higher than competitors. FasciaClinics Japan applies the same logic: we do not sell treatments. We sell transformation. The price is tied to the outcome, not the session length.
おもてなし as System Design
Omotenashi — unconditional hospitality — is not a cultural add-on. It is the operating principle of the entire customer journey. Every friction point is designed away. Every touchpoint reinforces the same feeling: you are in the right place, with the right people, and something real is happening to your body.
September 2026 Pilot
Structured Silence.
Five Days. Izumo.
The first complete FasciaClinics retreat — 5 days, 4 nights, 30–40 guests. A proof-of-concept that generates testimonials, validates pricing, and demonstrates the full concept to partners and investors. Invitations must be issued by mid-May.
Day 1 — Arrival & Grounding
Afternoon arrival at Izumo Airport or Station. Transfer to partner hotel. Soft introduction to the concept with local tea. Evening: welcome dinner with Shimane cuisine. Night: onsen recovery.
Day 2 — Treatment & Nature
Morning: guided nature walk, Izumo Taisha tour, or rest. Mid-morning: Fascia lecture 'Rethinking Your Body' (60 min). Afternoon: Fascia Treatment Session 1. Cultural activity. Evening: breathwork — nervous system regulation. Dinner. Onsen.
Day 3 — Recovery & Culture
Morning: breathwork, guided nature walk, or rest. Mid-morning: Fascia Treatment Session 2. Afternoon: fascia-based movement session with personal exercise prescription. Cultural activity. Evening: culinary experience with local chef. Onsen.
Day 4 — Integration & Deepening
Morning: breathwork or rest. Mid-morning: Fascia Treatment Session 3. Afternoon: free time — onsen, rest, sightseeing. Evening: group sharing session. Dinner. Social or quiet time.
Day 5 — Departure & Continuation
Morning: breakfast. Final questions and exercise demonstration. Guests depart with a personalised home care plan — exercises and supplements (3 included per plan).
Pricing (September Pilot)
On Sales
Included in the Price
Who to Invite
Pre-sale must be done in person during the May visit. Invitations must be issued by mid-May. — Shiga Yui
Execution Plan
Four Tracks.
Running in Parallel.
The 2026 plan runs four parallel workstreams simultaneously. Each is dependent on the others, each has its own critical path. This is Shiga's execution framework, presented 26 March 2026.
FIJ LLC (Month 3) · Bank Account · Demo Tokyo (Month 5) · FIJ KK (Month 9)
Translation & Localisation · Online Training Platform · Izumo Trip (Month 5) · Ongoing Training
Fascia Study (Months 2–4) · Marketing & Webinars (Month 5+) · World Health Expo (July) · Izumo Retreat (September) · IMJ Convention (December)
Fascia/Stucco Paper (Months 2–3) · Female Athlete Evidence (Month 5+) · Nose (Tokyo U) + Tamaki (Ryukyu U) · LunaLuna Maeda
Critical path: Incorporation (March) → May Trip → Clinic Setup → September Pilot. All four tracks must converge by September 2026.
The Third Market
¥13 Trillion.
Government-Funded.
Japan's national rehabilitation budget is ¥13 trillion annually — and the government is actively seeking digital transformation partners. Clinic in a Box addresses every segment of this market. This is not a sales pitch to a sports club. It is alignment with national healthcare policy.
Hospitals & Clinics
Outpatient rehabilitation and pain management. Fascia treatment as a non-pharmaceutical first-line intervention — reducing treatment costs and improving outcomes.
Elderly Care Facilities
Outpatient and home-visit rehabilitation for Japan's ageing population. Care prevention and frailty prevention — the fastest-growing segment of the national healthcare budget.
Schools & Disability Welfare
Special support schools and disability welfare centres. Proprioception training and fascia-based movement therapy — aligned with the government's inclusive health agenda.
Sports Support
Sports support for children and athletes. Injury prevention, prehab, and performance optimisation — the entry point that connects to the female athlete strategy.
The Porter Principle Applied
The essence of strategy is choosing what not to do. FasciaClinics does not compete in the treatment market. It positions as a cost-prevention system — reducing the burden on Japan's ¥13 trillion rehabilitation budget. This is the argument that opens government doors.
Joint Venture
We Invite
Participation
We are not selling a finished product. We are building a joint venture — a structure where each partner contributes what they do best, and the value is shared.
What We Bring
What We Need
Concrete Next Steps
Location hunting trip to Izumo. Meet Nakai-san, visit potential sites, finalise pilot location.
Establish KK (Japanese company). Regulatory preparation. First therapist training begins.
First Clinic in a Box opens in Izumo. Pilot data collection starts. Marketing launch.
"We bring the system. You bring the soul. Together, we build something neither of us could build alone."
— Axel Bohlin & Hans Bohlin, FasciaClinics International
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